Cason Jeffries & Jacob Houston

Prospex Analytics

At Prospex, we aim to help small businesses build their ROI by utilizing sports analytics in today's NIL scene.

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Our Mission


Name, Image, and Likeness (NIL) opportunities have transformed the landscape of athletics, creating unprecedented ways for businesses to connect with emerging talent. At Prospex, we believe NIL represents a strategic avenue for business growth. By aligning with the right athlete at the right time, companies can amplify their visibility, strengthen their brand, and achieve measurable returns on investment.


Using data-driven analytics and statistical evaluation, we identify athletes with high potential for growth and marketability—often before they achieve widespread recognition. Through our daily newsletter, we highlight a carefully selected athlete and provide an in-depth analysis of why they represent a smart, strategic investment for your business.


By partnering with talented athletes early in their careers, your business can gain exposure alongside their rise, maximizing brand reach and long-term value. Prospex is your guide to discovering the next big opportunity in the NIL space—strategically, legally, and profitably.